25.01.2023 : Multidimensional Management

The Czestochowa University of Technology together with its partners invite for the 1st International Scientific Conference entitled "Multidimensional Management in the 21st Century". The Scientific Committee has a scope of 32 professors from 10 countries ; Germany is represented by the ERA-President Prof.Dr.B.Hallier.


"The aim of the Conference is to present scientific achievements of students/doctoral students/young scientists and to exchange views of representatives of science and practitioners" Hallier said "creating by this dialogue new cooperation networks for Applied Sciences. Additionally it is a chance to be visible internationally by the Conference Abstracts and partner publications like site


17.01.2023 : Focus Pan-Balcan Hotspot

The honoured personality 2023 of the European Retail Academy is Ivo Andric (1892 -1975) who was born in Travnik/today Bosnia - but also studied in Zagreb, Vienna, Kracow and Graz : he is an example of the pan-Balcan area of higher education in the Habsburg times. In 1961 Andric was honoured by a Nobel Award in Literature for his work as a pioneer of intercultural conflict analysis in context with the permanent clashes between Orient and Occident (Ottoman and Habsburg Empires). Prof.Dr.B.Hallier sees his books as a key for understanding the outbreak of World War I in Sarajewo and still the present frictions at the Balcan, the Middle East and even partly Eurasia due to the fact that never a real holistic peace-treaty between the many ethnic minority groups of those former large Empires was designed. More : YouTube Pan Balcan Initiative: "PanBalkan Initiave"


But Ivo Andric was not only a writer but also a transformer himself: after World War I he became politically active working in the Zagreb National Council uniting Serbs, Croatians and Slowenians in the Kingdom of Yugoslavia. For Hallier such persons for reconciliation would be needed urgently especially in times of big disruptions like in the twenties of this century. "International cultural education could be the basis for the stabilization of our ethical understanding of a global Civil Society : Ivo Andric's approach is eternally" Hallier said at the appointment of Ivo Andric for the Hall of Fame of the European Retail Academy.


06.01.2023 : Empowered by Cooperation

In December 2022 in Romania the Rector of the Romanian-American University (RAU) , Professor Costel Negricea, and the Rector of the National School of Political and Administrative Studies (SNSPH), Professor Remus Pricopie, concluded a long-term cooperation between the two institutions based on the principles of university autonomy.

Painting by August Macke

The President of the European Retail Academy, Professor Bernd Hallier welcomes this initiative : " The last two years with so many disruptions teach us to check our business-models - this has to be true also for the University Sector. To offer me-too-lectures or -research is a waste of time and money. To share knowledge by joint digital platforms, by Microsoft- or Zoom Workshops or Conferences, by sharing digital magazines to publish research results to empower the citation ranking of the university by the multiplication of clicks is the future" Hallier summarized the potential of this new cooperatin. "For many years Professor Theodor Purcarea from RAU is pioneer of digital publication by the magazine Holistic Marketing Management : we watch very closely the positive effects of this for Central Europe and beyond this scope" Hallier added.


24.12.2022 : Continuing Social Challenges

Based on own experiences in the Economic Crisis in 1826 in France and the July-Revolution of 1830 Henri Murger published in the period 1845-1849 his impressions of the life at the Quartier Latin in Paris under the title "Studies of the Boheme". In 1896 the composer Giacomo Puccini transformed the content of four of those essays into the opera "La Boheme": centered around X-mas in the Quartier Latin showing the social gap between the rich and the poor. After its first performance in Turin it was not only played at all Italian opera-houses but also in Buenos Aires, Rio de Janeiro, London, St.Petersburg, Hamburg, Munich and in 1904 at the Semperoper in Dresden.

Painting by August Macke

Visiting in December 2022 the present performance of "La Boheme" at the Semperoper in Dresden Prof.Dr.Hallier stated : "The Cholera of 1826 could be compared with Covid of today; also the economic disruptions have similar effects dividing the poor suffering by Wars, the global Climate Change, Migration,and problems of a disturbed Total Suppy Chain causing all together high energy costs and lack of cheap food and on the other hand the affluent rich in our Western society who increasingly suffer by obesity. 200 years after the experiences of H.Murger we see that we did not learn from the Wheel of History and are still not further in the 21st Century versus the 19th Century to optimize a peaceful Global House of Harmony within the triangle between Economics, Ecology and Ethics ! - Is it just enough under those circumstances to wish each other Merry X-mas and a Happy New Year ?" Hallier added.


14.12.2022 : Preservation & Revitalization

The EU sponsored Ister-project united 15 partners from 8 countries as an Excellence Cluster Research of Universities ans Applied Sciences to rediscover and to document Roman Routes along the Danube River. The Preservation has been kicked off by enlargement of present studies and making them internationally accessable by language-links of the eight partners. Furtheron physical milestones at the places of heritage have been placed in form of towers of concrete or steel or at tables with information-plates for the sightseers. By encluding QR-codes further background by Apps or the Internet of Things is available.

Painting by August Macke

About 80 participants attended the hybrid final Project Conference of this transnational multidisciplinary approach. ERA-President Prof.Dr.B.Hallier and CORP-Director M.Schrenk pointed in that discussion to the potential to use Inster as a tool to multiply its scope of users within the stakeholder community of tourism and regional planners by Revitalization of the traditional trading routes. Both see in such future activities a sustainability and empowerment of the present project results and a win-win-situation between research and business.


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