Ten years after the German reunification and due to the expansion of retailers like METRO, Saturn, Globus, IKEA to Moscow Prof.Dr.Hallier started to teach "International Trade Marketing" in Russia. In 2003 he became Professor honoris causa at the Moscow State University for Management - helping also to promote the exhibition Shop Design Russia.

In 2010 B.Hallier together with N.Vlasova and O.Voytsekhovsky edited the English/Russian reader "City and RegionalMarketing : Concepts, Trends, Case Studies" in which 25 international experts contributed their experiences. Now in December 2021 HSE Moscow and the State University of Management organized both together a hybrid Conference to discuss the latest state of art of City- and Regional Planning/Marketing. Prof.Dr.B.Hallier was asked to give a lecture based on his experience and innovation forecasts ( see :link).
 

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The Team of the German EHI Retail Institut decided to connect its annual X-mas party 2021 with a review of its 70 years history. It was also planned as a good-bye for the editor of the EHI.magazine stores & shops, W.Lambertz : who started in 1984 and retires in the end of the year.

The roots of EHI had been in 1951 the reconstruction of German retail/wholesale after World War II : RGH Rationalization Institute : and in 1957 to establish modern supermarkets : ISB Institute for Self-Service. Both had been merged by Prof.Dr.Hallier becoming CEO : DHI (German Trade Institute) and then newly positioned with the European scope as EHI : also to fit better to the name and format of the EuroShop exhibition. "Topics and HR have changed over the decades" Prof.Hallier stated "but the methods of applied sciences remained the basis of success and have been continuously adjusted and improved. Innovation + Experience is still the Spirit of the present EHI-Team".
 

Prof.Dr.Hallier demands fulfillment of Global Goals instead of outdated Geopolitics. "Geopolitical Thinking belongs to the last century when Colonialism dominated World Politics" the President of the European Retail Academy explained his philosophy. "Today we should act as a Global Commu5ity of Equals knowing that we should share respectfully the resources of the one planet on which we live all. We have to optimize together a world-model of economics, ecology and ethics".

As the best set of tools Hallier sees at the moment the UN Goals 2030. "Independantly from political or religious views of people from different countries this is a box of instruments which can be individually selected from to define own ways of fulfillment or which also globally can be used as a benchmark to compare the status quo scientifically : it reflects and respects global diversity - but aiming a global optimization; and last but not least it allows organizations of civil society, businesses, political bodies and science to participate with its input" Hallier defines the statement of the European Retail Academy.
 

G-Global and the Eurasian Economic Club of Scientists will hold in December the Congress : "G-global World of the 21st Century". This international project is aimed at consolidating all interested countries to improve the sustainability of the global economy, the effectiveness of its management, wide discussion and solutions to global and regional security, promoting development for investments and human capital. The Congress will be attended by the top management of the United Nations, former and current leaders of countries and governments, heads of big business, Nobel Prize winners and other global expers and world-class practitioners.

"After a century of Colonialism and after a century of big political blocks dividing the world after World War II this Congess offers the scope of a century of equal participation despite the size or history of each country and independant from its political or religious believes" Prof.Dr.B.Hallier (member of the Eurasian Economic Club) stated. "Taken the transformation of Kazakhstan starting from independence under the leadership of its First President N.Nazarbayev and the development with its function as a bridge in Eurasia between China and Europe , new views about Ecology by Expo 2017 it could become a World Heritage-example of global peaceful cooperation of equal partners in the 21 st Century." Hallier added.
 

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Kyrgyzstan is organizing in November a hybrid Event: Centralasian Sustainability Forum. It is worth to be mentioned that the mentor is Prof.Dr. Mikhail Fedorov, a very good friend of Prof.Dr.B.Hallier. Both created together with Prof.Dr.Oleg Oshkordin and their Eurasian Youth Forum on a train-trip from Yekaterinburg/Russia to Nur Sultan/Kazakhstan a statement to found a Global Green University which was signed also by the Korean Nobel Laureate Raekwong Chung. The GGU got its own HomeSite www.european-retail-academy.org/GGU designed by Dr.Alina Pukhovskaya.

"It is very important to create parallel to the revitalization of the traditional Silk Road also an academic network to promote the latest know how of Sustainability to the Stan-countries like Pakistan, Tadjikistan, Kyrgyzstan, Kazakhstan, and Uzbekistan. We need this cross-border dialogue because there is only one world which we share all together independently of our local/regional political views or religious believes." Prof.Dr.Hallier stated as a welcome address to the Centralasian Sustainability Forum.
 

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