AgriBusiness Forum

15.07.2021 : Instore Greenhouses

Kaufland Romania is testing in Bucarest in 5 stores micro-greenhouses. Consumers can find various fresh plants growing in those stores. The micro-greenhouse is basically a miniature compact greenhouse that is using vertical indoor farming technologies : offering fresh agricultural production available instore at any time of the year ( MORE )


Prof.Dr.Hallier sees in that approach a combination of several advantages : " small enough to be used in supermarkets and restaurants", " the process is independant from price variations at wholesale level" , "the system smartly is using the air-conditioning of the stores/no additional power consumption is needed" , "a single urban gardener can take care for 4 micro-grenhouses" , "less logistic services because the seed takes less space in transportation than plants".

17.01.2021 : Long-run Experience

In 1977 Germany's first pioneer of scanning the Suedmarkt/Carl Doderer informed by a letter its suppliers about the possibility to use in future the EAN bar-code. Accidentally B.Hallier at that time received a copy as an assistant of the Board of Brinkmann Cigarettes responsible for automation/innovation. He immediately started a dialogue with the CCG (today GS 1 Germany) management to analyze the system and to take action from the side of the Branded Goods Industry to integrate the bar-code into the product-design of the brands because the print at the products saved costs at the store-levels for the manual instore-merchandise by staff of industry as well as retailers. The bar-code helped to identify products immediately at the cash-zone by scanners and decreased costs in inventories.


In 1984 Hallier changed from industry to retail becoming CEO of the ISB Institute for Self-Service, merging in 1988 ISB with RGH which owned 50 percent of the shares of the predecessor of GS 1 Germany. By this Hallier could follow very closely for 25 years the next development : the generation of chip-codes which enabled with bigger data-capacities and in connection with RFID optimizations in the distribution like shelf-management/ECR etc. "Also the METRO FUTURE STORE was pushed by a booth of more than 2000 squaremeters at our EuroShop exhibition" Prof.Dr.Hallier remembers. Since 2019 Hallier is now involved in the QR-code development of the Two-dimensional Code Industry (ZIIOT) in China. "It will be an essential tool for AI and also revolutionize distribution by the link with the Internet of Things " Hallier forecasts. "I am thankful for nearly 50 years to be able to be so close to decision-makers at the different sides of the table" he summarizes his long-run experience.

17.12.2020 : Riga Hybrid

The ISMA-ConferenceTrio in Riga was used for demonstrating the history of the Thematic University Network Food ( - for Prof.Dr.Hallier a success-story of students as permanent drivers of this Learning Platform about Standards. Digital lecturer was Violena Nencheva from Bulgaria ; next step of technical innovation of the platform will come from Arturo Olvera from Mexico.

Violena Nencheva from Sofia/Bulgaria presented the status of the Thematic University Network (TUN) Food and invited students from other countries also to participate in that platform. "It is a vocational training to create news in this sector and to multiply it - also it can be used for blended learning for the content and for language-training due to English/German/Russian/Spanish input." she summarized her participation - being the founder of the Spanish Chapter of TUN to prepare herself for later work in Central- and South America after her PhD. (more about her Lecture Link) .

15.10.2020 : VUA Youth 2020

In 2011 the Visegrad University Association (VUA) was founded in Nitra/Slovakia as an international network for academia of agriculture. The success-story of VUA shows Annual General Meetings and Summer Schools - also in connection with double-diploma.


Addicionally an annual Youth Forum followed. The 7th VUA Youth Forum was organized in 2020 as a hybrid Zoom Conference by Szent Istvan University/Hungary chaired by Prof.Dr. R.Magda/Hungary and as key-note speakers Prof.Dr.B.Hallier/Germany and Prof.Dr.U.Raut/India. All three professors agreed in the point that as well on the macro-level as also on the micro-levels the world is in a dramatic disruption with effects on standards not only on the business world with new business-models but also in the education-sector. A total of 21 PhD-students from Bangladesh, Germany, Hungary, India, Slovakia and Ukraine followed their papers under the general headline : Challenges and Changes under the shadow of Covid 19".

15.09.2020 : Environmental/Ethical Prices

In the hybrid Shymkent Conference at the 2020 International Day of Science the Korean Nobel Laureate of 2007 Prof.Dr.R.Chung proposed a new calculation for encluding the use of Carbon into the prices of products/services. That proposal was now enlarged by Prof.Dr.B.Hallier due to activities initiated by his friend, the German Federal Envirionment Minister Prof.Dr.Klaus Toepfer, in the 80ies of the last century. "Chung's as well as Toepfer's considerations are based on the idea to add the costs of Carbon(Chung) and for Redistribution of Package Materials/Recycling/Waste disposal (Toepfer) to the traditionally calculated costs for products and services. This is not only fair in respect of used resources of the environment but also ethical in terms of the present versus the future generations of our globe! We have to harmonize our economic, ecological and ethical as well as local, regional and global needs in new optimization formulars !" Hallier summarized the Conference input and presents the following new holistic environmental/ethical price calculation formular :


Recalling the situation of the 80ies he remembers three German Regulations which determined the package design ( DPP-models to measure the costs for individual products in the distribution- and redistribution processes ), standardizations of palettes/transport- and sales-units, green-dote-system for recycling etc. "Klaus Toepfer was the first politician who discovered the Power of Listing Products in Trade" Hallier remembers. "After that common experience I used the same principle for Tracing/Tracking cows/beef at the BSE-crises1994/1996 (developing the EU-Regulations in this sector) and shortly after that the European Good Agricultural Practice for fruit and vegatables (EUREP-Gap) which meanwhile is well established as GLOBALGAP as a benchmark in around 150 countries world-wide! We used publications and seminars about Best Practice of Partners as a Marketing-Tool to push the speed of transformation (Applied Sciences) between the Vision and the Realization of the projects. That was the key for the success of the systems : therefore it did not remain Theory but Applied Cases ! -- The Limits remain the Competition/ social acceptance of the price needed to get all factors in !" Hallier added.

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2012-2019 ERA, European Retail Academy, Roesrath, Germany

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